Cookie Policy

Understanding How Clever Consumer Uses Cookies

This Cookie Policy ("Cookie Policy” or “Policy”) pertains to the website cleverconsumer.org operated by Babyyful LLC ("Babyyful", "we", "our", or "us"). By accessing and utilizing the Site, you consent to the use of cookies as described in this Policy.

We reserve the right to amend this Policy periodically. Material changes will be notified via the Site. We recommend reviewing this page regularly for updated information on our privacy practices. Continued use of the Site indicates acceptance of such changes to this Policy. Your only recourse, if you do not agree to the terms herein, is to discontinue Site usage or refuse cookie acceptance through your browser settings.

This Cookie Policy is integral to our Privacy Policy. Terms and definitions used and explained in the Privacy Policy hold the same meaning in this Policy. Here's what this Policy entails:

1. What Cookies Are?

A cookie refers to a small text file stored in your web browser that enables the Site or a third party to recognize you as a visitor (not as an individual). Cookies may serve the following purposes:

  1. Enable certain functions.
  2. Provide analytics.
  3. Store preferences.
  4. Facilitate ad delivery and behavioral advertising.

Cookies can be session cookies (expiring upon browser closure) or persistent cookies (remaining until expiration or deletion). They can also be first-party cookies (placed by the visited website) or third-party cookies (placed by other entities).

Pixel tags, or web beacons, are often used in conjunction with cookies. These transparent graphic images track visitor actions from the original website to partner websites, aiding in analytics, referrals, and retargeting.

2. Cookies Used on the Site

Upon accessing the Site or interacting with its services, we or third parties may place various cookies in your browser. Some cookies activate only with specific features or preferences, while others serve longer-term purposes outlined in our Privacy Policy.

Third parties, including advertising networks and analytics firms, may place cookies on your device when interacting with advertisements featured in our communications, such as email marketing.

Cookies on the Site serve the following purposes:

  • Essential Cookies: Enable crucial Site features, like remaining logged in or making purchases.
  • Analytics Cookies: Track Site usage for performance improvement and reporting.
  • Preference Cookies: Store user preferences.
  • Ad Targeting Cookies: Enable advertising networks to deliver relevant ads based on user activities.

3. Third-Party Use of Cookies

Third-party entities, like analytics firms or ad networks, use cookies to collect user information anonymously, aiding in understanding user activities across the Site and other websites.

4. Cookie Options

Users have options to manage cookies:

  • Adjust browser settings to delete existing cookies and reject new ones.
  • Opt-out of third-party cookies following instructions provided in their respective privacy policies.

5. Managing Cookies

While cookies optimize Site functionality, disabling them may affect user experience. Users concerned about behaviorally targeted advertising can visit relevant websites for more information and opt-out instructions.

6. Interest-Based Advertising

We engage in interest-based advertising to deliver personalized content believed to be of interest. Third-party technologies facilitate this process, and users can opt-out through respective platforms.

7. Third-Party Cookies We Use

We utilize various third-party technologies, including but not limited to:

  • Google
  • Facebook

For detailed information on cookies used and their respective privacy policies, refer to our website.

For any questions regarding our Cookie Policy, contact us

Google

We utilize various products and features provided by Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Google Analytics

Our services employ the analytic tools of Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to assist the website in analyzing how you use the site. The information generated by the cookie about your use of the website (including your IP address) is transmitted to and stored by Google on servers in the United States. Please note that Google Analytics is supplemented by the code "gat._anonymize();" on this website to ensure the anonymized collection of IP addresses (so-called IP-masking).

In the case of activation of IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider, Google uses this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage to the website provider. Google does not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google's collection and use of data (cookies and IP address), for more information, please click here.

Further information concerning the terms and conditions of use and data privacy can be found here.

Google Dynamic Remarketing

We employ Google Dynamic Remarketing to advertise our site across the Internet, particularly on the Google Display Network. Dynamic remarketing displays ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or grant access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing enables us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from our site, you can opt-out of Google's use of cookies by visiting Google's Ads Settings. For further information, visit Google's Privacy Policy.

Google AdWords

We utilize Google AdWords to advertise our site across the Internet, particularly on Google search.

If you do not wish to see ads from our site, you can opt-out of Google's use of cookies by visiting Google's Ads Settings. For further information, visit Google's privacy policy.

DoubleClick by Google

DoubleClick uses cookies to enable interest-based advertisements. The cookies identify which ad has been shown in the browser and whether you have accessed a website through an ad. The cookies do not collect personal information. If you do not wish to see interest-based ads, you can opt-out of Google's use of cookies by visiting Google's Ads Settings. For further information, visit Google's Privacy Policy.

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